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Privacy policy

Last updated: 21 May 2026

AmeriVita (“AmeriVita”, “we”, “us” or “our”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”). AmeriVita is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use and disclose your information as described below.

Personal information we collect

“Personal information” means information that identifies, or can reasonably be linked to, you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process:

  • Contact details — your name, billing and shipping address, phone number and email address.
  • Financial information — payment card details, transaction details and payment confirmation. We do not store full card numbers on our servers.
  • Account information — your username, password, security questions, preferences and settings.
  • Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us — any information you include when contacting us (for example, customer support enquiries).
  • Device information — information about your device, browser, network connection, IP address and other unique identifiers.
  • Usage information — how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information:

  • Directly from you when you create an account, place an order, communicate with us or otherwise provide it to us.
  • Automatically through the Services and through cookies and similar technologies.
  • From our service providers, partners and other third parties working on our behalf.

How we use your personal information

We use personal information for the following purposes:

  • Providing and improving the Services — to perform our contract with you, process payments, fulfil orders, manage your account, arrange shipping, handle returns and exchanges, recommend products and personalise your experience.
  • Marketing and advertising — to send marketing communications by email or post and to show you online ads relating to our products. You can opt out at any time using the unsubscribe link in our emails.
  • Security and fraud prevention — to authenticate accounts, detect and investigate fraudulent or unsafe activity and protect the Services.
  • Communicating with you — to provide customer support, respond to enquiries and maintain our business relationship with you.
  • Legal reasons — to comply with applicable law, respond to legal process, investigate potential violations of our terms and enforce our policies.

How we disclose personal information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify and other vendors who perform services on our behalf (e.g. IT, payment processing, analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and personalised advertising. Where required, you have the right to ask us not to share information with these partners.
  • When you direct, request or otherwise consent to disclosure (for example, to ship you products or use social login).
  • With our affiliates and other companies in our corporate group.
  • In connection with a business transaction such as a merger or sale, to comply with legal obligations (including responding to subpoenas and similar requests), to enforce our terms and policies and to protect our rights and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside. Shopify may use this information together with data from other merchants to provide and improve enhanced features. To learn more, see the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Third-party websites and links

The Services may contain links to third-party websites or platforms. If you follow these links, you should review their privacy and security policies and other terms. We do not control and are not responsible for the privacy or security of third-party sites or the information you provide on public or social platforms.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us using the details below and we will delete it.

Security and retention

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information sent to us over the internet may not be secure while in transit, so please avoid sending sensitive information via unsecured channels. How long we keep your personal information depends on factors such as whether we need it to provide the Services, comply with legal obligations, resolve disputes or enforce our contracts.

Your rights and choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may not apply in every circumstance:

  • Right to access / know — request access to the personal information we hold about you.
  • Right to delete — request that we delete personal information we hold about you.
  • Right to correct — ask us to correct inaccurate personal information.
  • Right to portability — request a copy of your personal information and, in some cases, ask us to transfer it to a third party.
  • Managing communications — you can opt out of marketing emails at any time using the unsubscribe link. We may still send non-promotional messages about your account or orders.

    • If you live in the UK or European Economic Area, subject to local law you also have rights to object to or restrict processing, and to withdraw consent where we rely on it. Withdrawing consent does not affect the lawfulness of any processing before withdrawal. You can exercise any of these rights by contacting us using the details below. To learn more about how Shopify processes your data and any rights you may have, see https://privacy.shopify.com/en.

    Complaints

    If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

    International transfers

    We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the UK or European Economic Area, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent UK contracts, unless the transfer is to a country deemed to provide an adequate level of protection.

    Changes to this policy

    We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will update the “Last updated” date at the top of this page when we do.

    Contact

    If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at jessica@anonymousgifting.co.uk or write to us at Unit 8, Axiom Orbital Park, Hall Unit, Ashford, ENG, TN24 0AA, United Kingdom. For the purposes of applicable data protection laws, AmeriVita is the data controller of your personal information.